Paid Advertising
Accountable Google Ads & Meta Ads Campaigns
Plan and optimise Google Ads and Meta Ads campaigns around relevant audiences, qualified leads and measurable objectives.
Customer Challenges & Intended Outcomes
We align our execution with the real business challenges Indian enterprises and international clients face, focusing on tangible commercial progress.
Common Challenges We Address
- Wasted ad budget on irrelevant search keywords and unqualified clicks
- Lack of conversion tracking and attribution to actual leads
- Ad creative fatigue and declining returns on investment
- High cost-per-acquisition (CPA) without scalable funnel structure
Intended Business Outcomes
- Targeted reach capturing high-intent search queries and audiences
- Strict conversion tracking and transparent ROAS/CAC reporting
- Continuous A/B ad creative and negative keyword optimization
- Predictable pipeline of qualified inquiries and quote requests
Scope of Work & Deliverables
Every deliverable is crafted to professional standards with transparent milestones, structured documentation, and clear ownership.
Campaign Strategy & Architecture
Full-funnel campaign structure segmented by search intent, remarketing, and audience demographics.
Keyword & Audience Research
Negative keyword lists, search intent filtering, and custom audience segmentation.
Ad Copy & Creative Production
Compelling ad headlines, responsive search ads, display banners, and social ad creatives.
Conversion Tracking Setup
Google Tag Manager, GA4 event tracking, and Meta Pixel configuration for end-to-end attribution.
Bid Optimization & Scaling
Continuous bid strategy adjustments, search query filtering, and budget reallocation.
How We Deliver Paid Advertising
A predictable 4-stage process designed to eliminate ambiguity and keep your project on schedule.
Funnel Architecture
Clear milestones, collaborative sign-off, and quality validation at every stage.
Campaign Setup
Clear milestones, collaborative sign-off, and quality validation at every stage.
Conversion Tracking
Clear milestones, collaborative sign-off, and quality validation at every stage.
Iterative Scaling
Clear milestones, collaborative sign-off, and quality validation at every stage.
Related Engagements
Real client engagements where Hiya Global delivered paid advertising capabilities.
Social Media Promotions, Meta Ads & SEO
Delivered end-to-end on-page and off-page SEO, social media promotions, and high-impact Meta ads lead campaigns to accelerate garment donation requests and community welfare awareness for Chennai's largest charitable cloth bank.
Google & Meta Ads, Social Media Campaigns & Local SEO
Executed multi-channel digital marketing including local on-page & off-page SEO, social media campaigns, and Google and Meta performance ads to drive qualified vehicle service inquiries and tyre sales for Royapettah's trusted automotive centre.
Website Development, Meta Ads & Social Media Campaigns
Architected and developed a modern uPVC windows and doors website, combined with organic on-page/off-page SEO, high-converting Meta ads, and active Facebook and Instagram brand campaigns to capture high-value architectural inquiries.
Frequently Asked Questions
Straightforward answers regarding paid advertising engagements with Hiya Global.
What advertising platforms do you manage?↓
We primarily manage Google Ads (Search, Display, Performance Max, Remarketing) and Meta Ads (Facebook & Instagram lead generation, brand awareness, and catalog campaigns).
What budget do I need to start paid advertising?↓
Budgets depend on your industry's cost-per-click and target market. We recommend an initial testing budget that allows statistical significance for search intent before scaling spend.
How do you prevent wasted ad spend?↓
We implement exhaustive negative keyword lists, tight geo-fencing, rigorous match-type management, and regular search query audits to exclude irrelevant traffic.
Who pays the advertising platform directly?↓
You pay Google and Meta directly via your own billing profile. We manage the strategy, campaign setup, creative execution, and ongoing optimization.
Ready to Advance Your Paid Advertising?
Connect with our digital specialists to review your objectives, identify key opportunities, and map a tailored roadmap.
Complementary Capabilities
All Services →SEO & Organic Growth
Improve search visibility, attract relevant organic traffic and build a stronger long-term presence in search engines.
Website Development
Build fast, responsive and user-focused websites that communicate your value and support your business goals.
Social Media Marketing
Build a consistent brand presence, create engaging content and connect with your audience across relevant social platforms.