Learn Digital Marketing. Practise on Real-World Projects. Build Your Career.
Build practical digital marketing skills through live instructor-led training, guided assignments and project-based learning. Progress from digital marketing fundamentals to SEO, social media marketing, Google Ads, Meta Ads, analytics and advanced performance marketing.
Digital Marketing Fundamentals
Build foundational knowledge across marketing principles, search, and social channels.
Designed for graduates, business owners, and career changers stepping into the digital ecosystem. Gain a thorough understanding of audience personas, marketing funnels, organic search, and channel fundamentals.
Curriculum Breakdown (10 Core Modules)
Comprehensive syllabus modules with hands-on tool navigation, guided exercises and weekly progress reviews.
Introduction to Digital Marketing
Traditional vs. Digital Marketing
Marketing Fundamentals & The 4 Ps
Customer Behaviour & Personas
Customer Journeys & Marketing Funnels
Customer Data Fundamentals
SEO Fundamentals
Social Media Marketing Fundamentals
Introduction to Paid Advertising
Beginner Capstone Project
Digital Marketing Strategy & Execution
Master technical SEO, structured content, paid campaign setup, and analytics reporting.
Built for marketing executives, freelancers, and growth coordinators looking to deepen execution capability. Learn to plan and execute high-performing SEO campaigns, launch Google Search/Meta ads, and interpret analytics dashboards.
Curriculum Breakdown (11 Core Modules)
Comprehensive syllabus modules with hands-on tool navigation, guided exercises and weekly progress reviews.
Digital Marketing Strategy & Positioning
Customer Research & Audience Personas
Keyword Research & Search Intent
On-Page SEO & Content Optimisation
Technical SEO Fundamentals
Off-Page SEO & Link Earning
Social Media Strategy & Content Planning
Google Ads Campaign Fundamentals
Meta Ads Campaign Fundamentals
Analytics, Reporting & Optimisation
Integrated Marketing Capstone
Performance Marketing & Growth
Scale paid acquisition, optimize conversion rates, and implement advanced analytics.
Designed for experienced marketers, agency practitioners, and startup growth leads. Master budget allocation across Google & Meta, Conversion API tracking, creative testing frameworks, CAC:LTV economics, and AI-assisted workflows.
Curriculum Breakdown (11 Core Modules)
Comprehensive syllabus modules with hands-on tool navigation, guided exercises and weekly progress reviews.
Advanced Digital Marketing Strategy
Customer Acquisition Cost (CAC) & Lifetime Value (LTV)
Advanced SEO Diagnostics
Campaign Architecture & Budget Allocation
Meta Ads Optimisation & Creative Testing
Conversion Tracking, Pixel & Conversions API (CAPI)
Advanced Google Ads & Campaign Types
Conversion Rate Optimisation (CRO)
Attribution & Performance Reporting
AI-Assisted Marketing Workflows
Scaling & Optimisation Capstone
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