Practical Projects & Portfolio Deliverables
Real skill development requires working through ambiguous business problems. Below is our library of practical project scenarios completed during Hiya Global training programs to demonstrate genuine analytical and tactical execution.
Full Website Technical & On-Page SEO Audit
A regional manufacturing company in Telangana is experiencing stagnant organic inquiries despite publishing weekly blog posts.
Identify crawling roadblocks, on-page optimization deficiencies, and content gaps preventing organic ranking.
- ✓Screaming Frog / Crawler navigation
- ✓Core Web Vitals diagnostic checks
- ✓Title, meta, and heading hierarchy audits
- ✓Internal linking architecture evaluation
- ●Comprehensive 15-point SEO audit spreadsheet
- ●Executive summary report highlighting top 3 priority fixes
- ●Remediated metadata table for the top 10 key landing pages
High-Intent Google Ads Search Campaign Build
A B2B cloud software startup needs to generate qualified demo requests within a target acquisition cost of ₹2,500 per lead.
Design a tightly clustered Google Search campaign architecture with exact match, phrase match, and negative keyword lists.
- ✓Keyword intent clustering
- ✓Responsive Search Ad (RSA) copywriting
- ✓Negative keyword sculpturing
- ✓Sitelink and callout asset implementation
- ●Campaign build spreadsheet with Campaign, Ad Group, and Match Type mapping
- ●3 sets of Responsive Search Ads with 15 headlines and 4 descriptions each
- ●Master negative keyword list covering unqualified commercial terms
Meta Lead Generation Creative Testing Matrix
A high-end residential interior design firm in Hyderabad wants to acquire qualified homeowners for design consultations.
Structure a modular Meta Ads testing campaign testing 3 visual angles and 2 lead form formats.
- ✓Ad copy hook variation and angle formulation
- ✓Meta Instant Form field optimization and qualifying questions
- ✓Advantage+ audience configuration
- ✓Creative fatigue tracking metric definition
- ●Creative matrix document outlining 3 distinct hook concepts
- ●Mock ad visual wireframes and primary text variations
- ●Optimized Instant Form question flow designed to weed out unqualified tire-kickers
Server-Side Tracking & Conversions API Blueprint
An e-commerce retailer selling health supplements across India and the UAE experiences a 35% discrepancy between Shopify sales and Meta reported conversions.
Architect a server-side tracking workflow through Google Tag Manager to restore accurate conversion attribution.
- ✓Google Tag Manager Web and Server container setup
- ✓Client-side to server-side event bridging (GA4 Client)
- ✓Meta Conversions API (CAPI) tag configuration with Event Deduplication
- ✓User Data parameter hashing for enhanced match rates
- ●Data flow architecture diagram showing Client -> Server -> Ad Platform
- ●GTM Server Container configuration export (JSON)
- ●Event deduplication verification test plan
Local SEO & Google Business Profile Optimization Playbook
A multi-branch diagnostic clinic chain seeks to dominate local search 'near me' queries for blood tests and radiology across 4 locations.
Formulate a systematic local ranking playbook covering GBP category selection, citation consistency, and review workflows.
- ✓Local keyword research and geo-targeted landing page structure
- ✓Google Business Profile optimization (services, attributes, products)
- ✓Local citation building and NAP (Name, Address, Phone) consistency audit
- ✓Ethical customer review acquisition workflow design
- ●GBP optimization checklist for all 4 branch locations
- ●Geo-targeted service page content wireframe
- ●Review management protocol and response templates for positive & negative reviews
B2B SaaS Landing Page Conversion Rate Optimization Audit
A logistics software company drives 5,000 monthly visits to their demo request page but converts at only 0.8%.
Conduct a heuristic analysis and formulate 3 prioritized A/B testing hypotheses to lift demo booking rates.
- ✓Heuristic friction analysis and above-the-fold evaluation
- ✓Form optimization and micro-copy enhancement
- ✓Social proof and trust signal placement
- ✓A/B testing hypothesis formulation (PIE framework)
- ●Visual heuristic audit identifying 6 conversion blockers
- ●Wireframe of redesigned high-converting landing page layout
- ●Hypothesis documentation table scored by Potential, Importance, and Ease
Want to complete these deliverables under mentor guidance?
Our live training programs guide you through each project with step-by-step templates, code reviews, and detailed evaluation feedback.